In case you were worried, the Buckeye quarterback won’t lose eligibility under NCAA rules, for promoting Advocare products on his Instagram account.
Fans everywhere were concerned that the football player might have to resort to simply becoming a regular old college student, spending his days studying for classes, trying to pick up girls, and attending parties where it was possible that no athletes would be present.
Thank heavens it didn’t have to come to that, and Mr. Miller can continue his elevated athlete existence at Ohio State.
Goodness, What Did This Guy Do?
What did Braxton Miler do to nearly bring down his entire world, you say? He joined an MLM company…one called Advocare…and he promoted it on his Instagram account.
Yes, it’s THAT BAD.
College officials got wind of the hideous mistake and immediately told the NCAA about it (“well, come on…what are you going to do? He promoted a SPORTS DRINK! The horror!“). There were a few tense days while the world waited to see what would become of the two-time Big Ten Player of the Year.
In the meantime, head coach Urban Meyer swaggered in with complete and utter confidence, stating that “Braxton Miller will be OK” (wink wink nudge nudge). He had it all wrapped up.
But how could he have known? Why such brazen confidence in light of such horrific consequences on the line? You can watch the video here, but unless you’re proficient in mumbling, you won’t get much out of it.
What’s Advocare Anyway, that Braxton Miller Risked So Much for It?
Advocare is a company that manufactures, markets, and distributes sports drinks. Therefore, it was only natural that Mr. Miller felt drawn to them, considering his sporty lifestyle and all-around keen interest in food, ahem: nutrition.
The company relies on people like Mr. Miller, who love their product and want to market it themselves. They use the product, get to know it benefits, then spread the word. In return, they get a cut of the sales. When they get more people to sign up and sell, they get a cut of those people’s sales, too.
It’s called network marketing, or as one Advocare review calls it: social selling.
And, since sports fans are very liable to do anything their favorite sports heroes tell them to do, Braxton Miller and Advocare were a match made in heaven. In fact, all it took was one photo on Mr. Miller’s Instagram account…of him and a buddy sitting (looking absolutely enthralled, by the way) at a table with a neatly formed pyramid of Advocare drinks before them.
Image source: elevenwarriors.com
The problem is that NCAA has rules about college athletes using their name to make money…they have to save that for later. While still enrolled in college, they have to at least pretend they’re not in it for the money, but for the love of the sport.
I’m going to assume it’s only a matter of years until Braxton Miller graduates, and we can look forward to more Advocare can pyramids created by Mr. Miller and posted to Instagram. Until then, study hard!